(Central News Agency reporter Huang Ziqiang, Kuala Lumpur, 27th) Taiwan's cultural and creative trend has swept across Malaysia. After the COVID-19 epidemic, the first wave of Taiwanese cultural and creative entrepreneurs focused on the new southbound cultural and creative market. Among them, the "two-in-one" guest with writing function Customized pens and chopsticks, high-quality paper stationery such as notebooks are all ingeniously designed, and they are attacking the new customer base of fashion and youth.
The founder of EGO, David Sun, who is also the leader of Taiwan's cultural and creative group, told the Central News Agency reporter that Malaysia is an emerging market in Southeast Asia and is currently one of the most promising markets worldwide. The quality of the middle-class population and market consumption in Malaysia both have immense potential, making it highly worthwhile for Taiwan's cultural and creative industry to expand business opportunities.
David took this actual visit to department stores and cultural and creative industrial parks as examples, explaining that Taiwanese products in Malaysia have shown a high market consumption potential, which is a virgin land worth developing.
He emphasized that in the past Taiwan's cultural and creative industries all focused on the European, American, Japanese and Korean markets, but the new southbound countries have high demographic dividends and high-growth consumption power of the new generation. In particular, Malaysia's recent consumption trends are pursuing high-quality cultural life and emphasizing brands, which is very suitable for Taiwan's cultural and creative industries to enter.
To assist Taiwan's cultural and creative industry in seizing business opportunities in the New Southbound countries, the Bureau of Foreign Trade under the Ministry of Economic Affairs organized the "Taiwan in Design New Southbound Cultural and Creative Design Sales Delegation." The delegation will be visiting Malaysia and Singapore from June 25th to July 1st to conduct a "Cultural and Creative Design Business Matchmaking Event." Taiwan's cultural and creative products have already been showcased at Eslite Bookstore in Malaysia from the 16th to the 26th, attracting a large number of visitors.
(Editor: Feng Zhao) 1120627
